The New Concept

FINALLY I can show off the new concept for 2013! 
This year, we take our sustainability actions one step further and start producing our designs
in Gothenburg, Sweden.

We want to make the design process more fun, creative and impulsive and we want to reduce the production quantity to make the designs is more unique.

The first of March, we will launch our first new design - in limited edition - and it will be sold for only six weeks. Same goes with every new design throughout the year, which means that if you see something you like - you'd better hurry up and grab it before anyone else does.

The pieces will be numbered with production number - like 7/40 pcs - so that you will know just how special your garment is.

We will still be using only organic fabric, certified by GOTS.

If you wish to read our press release (Only in swedish so far) please go here.

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