Hello autumn and our NEW WEBSHOP!

Oh my, oh my, oh my. Cloo Collection loves autumn!
We have decorated our display window at the studio with autumn leafs and raindrops, and most of all - We have a brand new webshop!

Check it out NOW. www.cloo.se


To meet a star.

Those of you who follow Cloo Collection on Facebook have already heard of this but for everyone else: I have to tell you about Roxy.

About a month ago, when I was in the making of our next Made In Gothenburg release, I realized that the sample I had made was too big for my daughter and to small for my son. I called out to our FB-followers to find a fitting model in the size 98/104 cl so that I could check the fitting of the design properly.

I got an email from a proud father:

"Hi, I heard that you were looking for a fitting model in size 98/104. I have what you're looking for!
Our daughter Roxy is 4 years old, cool, good looking and made in Gothenburg. She can't walk on her own since she has a CP-injury but she takes really good pictures, likes to pose and likes well designed clothes."

A few days later, I met Roxy and her mom at our studio to do the fitting. And, although I had seen in the attached photo that this girl was super cute, I could never have imagined the energy and happiness she brought with her when she came.

About two seconds later, I decided that I wanted to take real promotion pictures with Roxy and I contacted her parents again a few days later. And Roxy called me right after:

In the phone: "Hi!"
Me: "Hello, this is Maria. "
Me: "Who is this?"
Phone: "Roxy! I want to take pictures! My mom says that she wants copies."

And there it was decided. And here we have the result. And Roxy's mom is certainly getting copies.
May I present - THE ROXY DRESS:

The Roxy Dress is available in sizes 74-116 at www.cloo.se


RELEASE #2 - The Turtle Pants!

Yay! Six weeks has passed and today is the release of our second design under the "Made In Gothenburg" concept.
May I present - The Turtle Pants!

These pants are super soft but yet stylish, designed for dancing, playing, jumping kids. The idea came to life when my daughter Ellen refused to wear "hard pants that I can´t ride my bike in".
Everywhere I looked, the only options were leggings or no-shape-sweat pants. So, I designed a pant that's constructed like a pair of jeans but made of soft, organic knit jersey.
The pleating on the knees ads extra movement and a stylish (kind of mc-feeling) detail.

In fact, I love these pants so much that I had to make a pair for myself. (Sorry about bad quality in this pic, but I forgot the camera at home and had to use the computer camera) They are without doubt the softest and most comfortable pants I've ever had and I will probably live in them from now on.

Get The Turtle Pants at www.cloo.se!



YAY! We are releasing our first Gothenburg-made design today! And we are SO happy to see that many of the 23 produced items already are sold - So hurry if you want one of your own. We will not produce the same design again. :)



Close to release!

With just a few days left until our first release of "Made in Gothenburg",
we are working harder than ever at the Cloo Collection studio.

Labels are being sewed to place, hangtags are being handmade, 
the garments are being carefully wrapped and marked with heart shaped size stickers.

And we are so glad to have our intern Stina with us for six weeks! 
Stina studies pattern construction at Yrkeshögskolan in Borås, Sweden. 
All of my crazy design ideas she brings to life in multiple sizes. 

And today we got the best visit from my dear friend Åsa, 
her husband Simon and their heartbreakingly (yes, that´s a word) 
cute four weeks old baby Max. 
He did a good days work testing our newest tiny 
baby design and oh my god how he rocked it.

Cloo Collection doesn´t have its own Insagram account, 
but you can always follow the feed #cloocollection to see what we´re up to. <3


The New Concept

FINALLY I can show off the new concept for 2013! 
This year, we take our sustainability actions one step further and start producing our designs
in Gothenburg, Sweden.

We want to make the design process more fun, creative and impulsive and we want to reduce the production quantity to make the designs is more unique.

The first of March, we will launch our first new design - in limited edition - and it will be sold for only six weeks. Same goes with every new design throughout the year, which means that if you see something you like - you'd better hurry up and grab it before anyone else does.

The pieces will be numbered with production number - like 7/40 pcs - so that you will know just how special your garment is.

We will still be using only organic fabric, certified by GOTS.

If you wish to read our press release (Only in swedish so far) please go here.


Istagram us!

I found a way to make the blog view the #cloocollection instagram tagged pics! Look to the right here beside this blog post - This is where your instagram photos will show if you tag them with #cloocollection.

So go on - take pictures of your Cloobabies!


Have I told you about Falling Whistles?

I think I might have, but it's definitely worth mentioning again. Falling Whistles is an organization working for peace in Kongo.

The whistle is a symbol for child soldiers, who were kidnapped and forced to battle. The children too young to carry guns was given a whistle and sent to the frontline.

I'm not very fond of wearing jewelry at all, but this necklace is the most worn piece of jewelry that I have. It goes with all outfits - speaks up for it self - and makes a difference in the world. So, visit Falling Whistles website and buy one or two or three. (It's the perfect christmasgift too!) All profit goes to rehabilitate and advocate for those affected by war.

Oh and for you Stockholmers - Tomorrow Falling Whistles Sweden are uncovering an art installation at Haberdash on Upplandsgatan 50. If I were near, I would go and I think you should to.

Wood board

Since five minutes after I moved in to this new showroom and found out that there was a small storage filled with old safe room stuff, I've been wanting to drag these things out and use for photography. It's mostly old steel containers from the 40's that probably contain some kind of air filter for the safe room. But also, there was some wooden boards to use as walls in the safe room if war struck and all of the people in the house needed to take shelter for a couple of days. I guess the walls would serve as some kind of toilet walls, so that using the toilets bins wouldn't have to be so.. unprivate.

To get the wooden walls out of the tiny door, I had to (well, first of all I checked with the landlord that it was ok for me to use them) empty the whole storage and rearrange. Good morning workout I can tell you!

Sweaty and dirty (Noone has touched these thinks since the house was build in the 1940's) I finally got them out and they were just as ugly as I had hoped! Perfect for photo background.

After draging out some nasty nails that kept them together, they came in place and - Voila! No more boring white backdrop! (for now)

I love the dirtyness and time marks on the wood. Works perfect both in color and black/white.


On the road - Visiting Cloo Collection retailers

It has been an intense couple of days! This week started with a great trip to Stockholm for a visit to our resellers and starting some new collaborations.

Uni is one of our resellers in Stockholm, with two stores (Odengatan and Åsögatan). I deeply love their concept of organic, unisex clothes and toys for kids. They seem to be just as passionate about those values as I am. 

And there, among other really cool items hangs the small amount of Cloo Collection pieces they still have left. So of course, it's time to send some more!