RELEASE #2 - The Turtle Pants!

Yay! Six weeks has passed and today is the release of our second design under the "Made In Gothenburg" concept.
May I present - The Turtle Pants!

These pants are super soft but yet stylish, designed for dancing, playing, jumping kids. The idea came to life when my daughter Ellen refused to wear "hard pants that I can´t ride my bike in".
Everywhere I looked, the only options were leggings or no-shape-sweat pants. So, I designed a pant that's constructed like a pair of jeans but made of soft, organic knit jersey.
The pleating on the knees ads extra movement and a stylish (kind of mc-feeling) detail.

In fact, I love these pants so much that I had to make a pair for myself. (Sorry about bad quality in this pic, but I forgot the camera at home and had to use the computer camera) They are without doubt the softest and most comfortable pants I've ever had and I will probably live in them from now on.

Get The Turtle Pants at www.cloo.se!

TODAY IS THE DAY!

YAY! We are releasing our first Gothenburg-made design today! And we are SO happy to see that many of the 23 produced items already are sold - So hurry if you want one of your own. We will not produce the same design again. :)

VISIT THE CLOO COLLECTION WEB SHOP!

Close to release!

With just a few days left until our first release of "Made in Gothenburg",

we are working harder than ever at the Cloo Collection studio.

Labels are being sewed to place, hangtags are being handmade, 

the garments are being carefully wrapped and marked with heart shaped size stickers.

And we are so glad to have our intern Stina with us for six weeks! 

Stina studies pattern construction at Yrkeshögskolan in Borås, Sweden. 

All of my crazy design ideas she brings to life in multiple sizes. 

And today we got the best visit from my dear friend Åsa, 

her husband Simon and their heartbreakingly (yes, that´s a word) 

cute four weeks old baby Max. 

He did a good days work testing our newest tiny 

baby design and oh my god how he rocked it.

Cloo Collection doesn´t have its own Insagram account, 

but you can always follow the feed #cloocollection to see what we´re up to. <3

The New Concept

FINALLY I can show off the new concept for 2013! 

This year, we take our sustainability actions one step further and start producing our designs

in Gothenburg, Sweden.

We want to make the design process more fun, creative and impulsive and we want to reduce the production quantity to make the designs is more unique.

The first of March, we will launch our first new design - in limited edition - and it will be sold for only six weeks. Same goes with every new design throughout the year, which means that if you see something you like - you'd better hurry up and grab it before anyone else does.

The pieces will be numbered with production number - like 7/40 pcs - so that you will know just how special your garment is.

We will still be using only organic fabric, certified by GOTS.

If you wish to read our press release (Only in swedish so far) please go here.

Istagram us!

I found a way to make the blog view the #cloocollection instagram tagged pics! Look to the right here beside this blog post - This is where your instagram photos will show if you tag them with #cloocollection.

So go on - take pictures of your Cloobabies!

Have I told you about Falling Whistles?

I think I might have, but it's definitely worth mentioning again. Falling Whistles is an organization working for peace in Kongo.

The whistle is a symbol for child soldiers, who were kidnapped and forced to battle. The children too young to carry guns was given a whistle and sent to the frontline.

I'm not very fond of wearing jewelry at all, but this necklace is the most worn piece of jewelry that I have. It goes with all outfits - speaks up for it self - and makes a difference in the world. So, visit Falling Whistles website and buy one or two or three. (It's the perfect christmasgift too!) All profit goes to rehabilitate and advocate for those affected by war.

Oh and for you Stockholmers - Tomorrow Falling Whistles Sweden are uncovering an art installation at Haberdash on Upplandsgatan 50. If I were near, I would go and I think you should to.

Wood board

Since five minutes after I moved in to this new showroom and found out that there was a small storage filled with old safe room stuff, I've been wanting to drag these things out and use for photography. It's mostly old steel containers from the 40's that probably contain some kind of air filter for the safe room. But also, there was some wooden boards to use as walls in the safe room if war struck and all of the people in the house needed to take shelter for a couple of days. I guess the walls would serve as some kind of toilet walls, so that using the toilets bins wouldn't have to be so.. unprivate.

To get the wooden walls out of the tiny door, I had to (well, first of all I checked with the landlord that it was ok for me to use them) empty the whole storage and rearrange. Good morning workout I can tell you!

Sweaty and dirty (Noone has touched these thinks since the house was build in the 1940's) I finally got them out and they were just as ugly as I had hoped! Perfect for photo background.

After draging out some nasty nails that kept them together, they came in place and - Voila! No more boring white backdrop! (for now)

I love the dirtyness and time marks on the wood. Works perfect both in color and black/white.

On the road - Visiting Cloo Collection retailers

It has been an intense couple of days! This week started with a great trip to Stockholm for a visit to our resellers and starting some new collaborations.

Uni is one of our resellers in Stockholm, with two stores (Odengatan and Åsögatan). I deeply love their concept of organic, unisex clothes and toys for kids. They seem to be just as passionate about those values as I am. 

And there, among other really cool items hangs the small amount of Cloo Collection pieces they still have left. So of course, it's time to send some more!

The work of a Web Shop

And now, all of the new pictures are in place in the SHOP. Phew! It takes time to replace everything and making things work. I have to do all the changes on both the swedish site and the english, so that's double work. But, now it looks great!

Looking through the english version of the site also made me realize that it needs tons of work before everything is translated correctly.

Forgot one!

Love this one. Can you se her pointing straight into the camera? Such a superstar.